Co-Branding for new brand targets
A shampoo and a beer empower each other Co-branding: How brands realise image and visibility effects through cooperation. The hair care...
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Christina Rüter
Feb 131 min read
Quo vadis Fruchtkaramellen
A design icon and a german "Faschings" Love-Piece What's that for you: RETRO ICON, MUSEUM PIECE, CARNIVAL BUNNY or PLUMBEN PULLER? We all...
Christina Rüter
Feb 91 min read
Tony's Chocolonely: Design Edition
David against Goliath? Tony's Chocolonely Provocation "Hey Mondelez, Ferrero, Nestle, Mars, imagine if your chocolate was FAIR?" The...
Christina Rüter
Feb 62 min read
JOKOLADE Re-Design
The emotionalization and empowerment of an influencer brand. The Re-design of JOKOLADE empowers and emotionalises the brand perception....
Christina Rüter
Jan 302 min read
Price changes in times of inflation
2 brands show how it can or cannot be done. PRICE REDUCTION and SUSTAINABILITY OPTIMIZATION versus SHRINKFLATION: 2 brands show how it...
Christina Rüter
Jan 232 min read
Political brand attitudes in today's Zeitgeist.
Pros and Cons for political engagement of brands. Times are polarising, right-wing movements are influencing our world. In Germany, we...
Christina Rüter
Jan 162 min read
"Milk" brands and its target groups
The development of conventional cow's milk and milk substitute drinks in Germany How many cartons of milk do you have in your fridge? Do...
Christina Rüter
Jan 32 min read
Plastic or Paper Packaging?
Real versus perceived sustainability in packaging design. Most consumers make SIMPLE assumptions*: Often, the sustainability assessment...
Christina Rüter
Dec 19, 20232 min read
Second-Hand: Mouldy, discarded, unattractive. Pre-loved: loved, desirable, valuable.
One idea - two emotional worlds. What could be more sustainable than repairing, refurbishing and reselling things? Pre-loved,...
Christina Rüter
Dec 19, 20232 min read
The art of finding, living and communicating a differentiating and relevant brand USP.
Do you know the impressive story of the German Food Brand FROSTA? Over 20 years ago, FROSTA CEO Felix Ahlers asked himself why his...
Christina Rüter
Nov 28, 20232 min read
How to create emotional brand design that speaks to our hearts?
Let's look at the success factors leading to a strong emotional brand. Many marketing heads are watching - somewhat enviously - Oatly and...
Christina Rüter
Nov 17, 20233 min read
Meat alternative products: Still a niche or already a competitive market?
Surprising insights and brand conclusions for the German market. The rise of meat alternatives: A look at the change in our food industry...
Integrity Design Blog Content Management
Nov 10, 20232 min read
Bahlsen's Re-Design: A revolution that loses its target group
Lessons learnt for the design relaunch of established brands If the "brand owner" no longer likes his own brand... or finds the target...
Christina Rüter
Nov 3, 20232 min read
Pitches: No or Yes?
A painful topic for agencies, a relevant topic for clients. When is a pitch a win-win situation and conducted with mutual respect? We...
Christina Rüter
Sep 23, 20231 min read
AI and its role within an design agency
How we can use and live with artificial intelligence as an agency I was once told: you don't talk to competitors - especially not about...
Our Blog
We write about our analyses, findings and experiences regarding branding, brand strategy and brand re-design in the FMCG sector.
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