Christina RüterNov 17, 20233 minMeat alternative products: Still a niche or already a competitive market? Surprising insights and brand conclusions for the German market. The rise of meat alternatives: A look at the change in our food industry...
Integrity Design Blog Content ManagementNov 10, 20232 minBahlsen's Re-Design: A revolution that loses its target groupLessons learnt for the design relaunch of established brands If the "brand owner" no longer likes his own brand... or finds the target...
Christina RüterNov 3, 20232 minPitches: No or Yes?A painful topic for agencies, a relevant topic for clients. When is a pitch a win-win situation and conducted with mutual respect? We...