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When brands start a revolution in design Brand poker game: all or nothing? Clever and successful brand development is difficult and...

Sustainable brands, indulgence and spaces Sustainable BEER DELIGHT in Darwin: two CIRCULAR systems with the first German zero-waste beer...

How the Marshmallow Challenge works and inspires What does the Marshmallow Challenge actually do? A team-building game that promotes...

The power of a clear brand core with consequent branding The OATLY case: how sustainable brand strength is developed from a clear core...

Co-creation publication from a research and design agency perspective Pack DESIGN THINKING: the role of packaging, re-design,...

Storytelling of slow snails and bread dough How do you create a premium movement in a traditional market? ZEIT FÜR BROT as a driver....

Oatly plays with its brand elements and rules without breaking them. What is needed today: a strict flexible Branding System? 👉 Oatly's...

The successful modernisation of a traditional brand Here's to a REDESIGN-DES BIER with Radeberger Pilsner: the modernisation of a...

The fit of brand and people for brand success PEOPLE make - successful - BRANDS and should fit together well. BEST FIT: Gustavo Gusto and...

The search for the underlying buying motives of consumers and the brand purpose. WHY and HOW a brand becomes emotionally relevant: The...

How far is it sensible and credible to extend a brand? "Discover our dark side": Gerolsteiner Brunnen expands its brand into the cola...

A new Brand Signet with more hair and humanity The Kola rebel " chills out" and becomes more accessible: FACELIFT & HAIR-EXTENSION for...

A shampoo and a beer empower each other Co-branding: How brands realise image and visibility effects through cooperation. The hair care...

A design icon and a german "Faschings" Love-Piece What's that for you: RETRO ICON, MUSEUM PIECE, CARNIVAL BUNNY or PLUMBEN PULLER? We all...

David against Goliath? Tony's Chocolonely Provocation "Hey Mondelez, Ferrero, Nestle, Mars, imagine if your chocolate was FAIR?" The...

The emotionalization and empowerment of an influencer brand. The Re-design of JOKOLADE empowers and emotionalises the brand perception....

2 brands show how it can or cannot be done. PRICE REDUCTION and SUSTAINABILITY OPTIMIZATION versus SHRINKFLATION: 2 brands show how it...

Pros and Cons for political engagement of brands. Times are polarising, right-wing movements are influencing our world. In Germany, we...

The development of conventional cow's milk and milk substitute drinks in Germany How many cartons of milk do you have in your fridge? Do...

Real versus perceived sustainability in packaging design. Most consumers make SIMPLE assumptions*: Often, the sustainability assessment...