A relaunch with more enjoyment - even without a viewing window

The new packaging design from "foodloose"

foodloose Redesign

I've noticed an interesting new design : the relaunch of the nut bars from foodloose.

I like this:

👉 The focus is on the variety name - not the brand:

On the shelf, the variety name is more important than the brand. With the old design, the variety name was somewhat hidden – with the new one, it immediately catches the eye and makes it easier to find what you're looking for on the shelf.

👉 More enjoyment, even without a viewing window:

From a neuropsychological perspective, a viewing window is often recommended: it fosters trust because it makes it easier for the brain to process information. When the product is visible, it's easier for us to make a decision.

In this relaunch, however, the product photo works better, as it looks appetizing (in combination with the ingredient images). In my opinion, though, it could have been displayed even larger.

👉 More clarity regarding the USPs

Overall, I think the new design is a bit too busy and cluttered. However, the most important messages, such as "100% natural ingredients" or the organic seal, are more clearly highlighted.

👉 More emotionality

The new packaging, with its use of color, ingredient illustrations, and the new tagline "Create Happiness," appears more cheerful and less cerebral than the old "Naturally Precious" design. It is therefore a better fit for the snack category.

My conclusion:

In my opinion, a successful redesign: It gets more attention on the shelf and makes you want to enjoy it more.

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#integritydesignhamburg #brandtransformation #BrandStrategy #PackagingDesign #redesign

LinkedIn Post: November 14, 2025 by Katja Wagner