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Our Blog
We write about our analyses, findings and experiences regarding branding, brand strategy and brand re-design in the FMCG sector.
A relaunch with more enjoyment - even without a viewing window
The new foodloose nut bar redesign is a strong example of how thoughtful packaging design can enhance on-shelf navigation. A clearer focus on the flavor name, an appetizing product image instead of a window, stronger USPs, and more emotional appeal create a modern, engaging look. A successful relaunch — and a compelling case of strategic packaging design grounded in shopper psychology.
Katja Wagner
7 days ago1 min read
More sustainability thanks to hybrid ‘meat’?
More sustainability thanks to hybrid meat? Why Albert Heijn's latest market launch is so promising
Katja Wagner
Jul 221 min read
The psychology of packaging design
The psychology of packaging design: packaging shape, images, and text influence brand perception
Katja Wagner
May 171 min read
From D2C to the POS: Optimizing the packaging design
A packaging design that is convincing online has to face completely new challenges at the PoS.
Katja Wagner
Mar 81 min read
The psychology of packaging design
The psychology of packaging design: The Power of Three
Katja Wagner
Feb 62 min read
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