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Packaging design with less indulgence but more honesty?
The current redesign of the Volvic Juicy range is a good example of the balancing act between the promise of enjoyment and transparency.
Katja Wagner
Jul 131 min read
Back from the future? When the old packaging design is too modern.
Bahlsen's new design shows that packaging design must appeal to the target group, not the designers
Katja Wagner
Apr 62 min read
From D2C to the POS: Optimizing the packaging design
A packaging design that is convincing online has to face completely new challenges at the PoS.
Katja Wagner
Mar 81 min read
Modernization of a traditional brand
Modernization of a traditional brand: JACOBS Krönung without "Verwöhnaroma"
Katja Wagner
Feb 61 min read
The psychology of packaging design
The psychology of packaging design: The Power of Three
Katja Wagner
Feb 62 min read
The No. 1 chocolate brand is now also “testing” paper packaging
Milka is testing paper packaging for a limited period. How can sustainable packaging be a success?
Katja Wagner
Aug 30, 20242 min read
Our Blog
We write about our analyses, findings and experiences regarding branding, brand strategy and brand re-design in the FMCG sector.
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