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More sustainability thanks to hybrid ‘meat’?
More sustainability thanks to hybrid meat? Why Albert Heijn's latest market launch is so promising
Katja Wagner
Jul 221 min read
Packaging design with less indulgence but more honesty?
The current redesign of the Volvic Juicy range is a good example of the balancing act between the promise of enjoyment and transparency.
Katja Wagner
Jul 131 min read
Packaging design with transparent shrinkflation communication
Courage or deception? Shrinkflation with a difference: Dr. Oetker transparently communicates the reduced content on the packaging design.
Katja Wagner
May 271 min read
The psychology of packaging design
The psychology of packaging design: packaging shape, images, and text influence brand perception
Katja Wagner
May 181 min read
The psychology of packaging design
Die Farbpsychologie ist ein wichtiges Werkzeug im Verpackungsdesign. Farben beeinflussen Emotionen und steuern Entscheidungen. Konkrete Learnings für das Food-Packaging.
Katja Wagner
Apr 272 min read
Back from the future? When the old packaging design is too modern.
Bahlsen's new design shows that packaging design must appeal to the target group, not the designers
Katja Wagner
Apr 62 min read
From D2C to the POS: Optimizing the packaging design
A packaging design that is convincing online has to face completely new challenges at the PoS.
Katja Wagner
Mar 81 min read
Modernization of a traditional brand
Modernization of a traditional brand: JACOBS Krönung without "Verwöhnaroma"
Katja Wagner
Feb 61 min read
The psychology of packaging design
The psychology of packaging design: The Power of Three
Katja Wagner
Feb 62 min read
The psychology of packaging design
Verpackungsdesign ist weit mehr als nur Ästhetik – es ist eng mit Psychologie, Emotionen und der Funktionsweise unseres Gehirns verbunden.
Katja Wagner
Oct 29, 20242 min read
Customer Centric Design – what is that?
Customer Centric Design describes the lean, agile organizational model of Integrity Design
Katja Wagner
Oct 9, 20241 min read
The No. 1 chocolate brand is now also “testing” paper packaging
Milka is testing paper packaging for a limited period. How can sustainable packaging be a success?
Katja Wagner
Aug 30, 20242 min read
Oatly's redesign
How far can a brand go? When relaunching, there is always discussion about how much the brand should, must and may be changed. A field of...
Christina Rüter
Jun 25, 20242 min read
The new Eco-Score on Pack
Help or confusion for the consumer? The new ECO-Score + the NUTRI-Score: ambiguous dilemma or useful transparency? Valora Group is now...
Christina Rüter
Jun 11, 20242 min read
Revival of a traditional brand
Golden Toasts modernises its brand identity and communication ‘Na na na na na na na - Golden Toast tastes good for everyone’ 🎶 The No. 1...
Christina Rüter
Jun 6, 20242 min read
Modernisation by Ratsherrn
Which brand codes characterise the Ratsherrn identity? Ratsherrn modernisation - at any price? The new #Brand identity of Ratsherrn...
Christina Rüter
May 31, 20242 min read
Pleasure, focus and uniqueness
How alpro strengthens its brand Iconic zoom on flavour as a brand win! 3 convincing aspects behind this Alpro redesign: 👉 (Visual)...
Christina Rüter
May 22, 20242 min read
Re-design to strengthen or weaken brands
When brands start a revolution in design Brand poker game: all or nothing? Clever and successful brand development is difficult and...
Christina Rüter
May 7, 20242 min read
Sustainable systems
Sustainable brands, indulgence and spaces Sustainable BEER DELIGHT in Darwin: two CIRCULAR systems with the first German zero-waste beer...
Christina Rüter
May 3, 20242 min read
Team - & Creative - Building
How the Marshmallow Challenge works and inspires What does the Marshmallow Challenge actually do? A team-building game that promotes...
Christina Rüter
Apr 30, 20242 min read
Our Blog
We write about our analyses, findings and experiences regarding branding, brand strategy and brand re-design in the FMCG sector.
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