Our Blog 

LAP Coffee polarizes – but from a branding and packaging design perspective, there’s a lot to learn: clear positioning, consistent CI, and modern design.

The new Iglo redesign delivers a modern packaging design with clear benefits – but loses some of the emotion and uniqueness that once set it apart.

The current redesign of the Volvic Juicy range is a good example of the balancing act between the promise of enjoyment and transparency.

Courage or deception? Shrinkflation with a difference: Dr. Oetker transparently communicates the reduced content on the packaging design.

The psychology of packaging design: packaging shape, images, and text influence brand perception

Bahlsen's new design shows that packaging design must appeal to the target group, not the designers

A packaging design that is convincing online has to face completely new challenges at the PoS.

Modernization of a traditional brand: JACOBS Krönung without "Verwöhnaroma"

The psychology of packaging design: The Power of Three

Verpackungsdesign ist weit mehr als nur Ästhetik – es ist eng mit Psychologie, Emotionen und der Funktionsweise unseres Gehirns verbunden.

Milka is testing paper packaging for a limited period. How can sustainable packaging be a success?

How far can a brand go? When relaunching, there is always discussion about how much the brand should, must and may be changed. A field of...