Oatly's redesign
How far can a brand go? When relaunching, there is always discussion about how much the brand should, must and may be changed. A field of...
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Christina Rüter
- Mar 22
- 2 min
How strict or flexible should a branding system be today?
Oatly plays with its brand elements and rules without breaking them. What is needed today: a strict flexible Branding System? 👉 Oatly's...
Christina Rüter
- Mar 14
- 2 min
The new Design of Radeberger Pilsener
The successful modernisation of a traditional brand Here's to a REDESIGN-DES BIER with Radeberger Pilsner: the modernisation of a...
Christina Rüter
- Jan 16
- 2 min
"Milk" brands and its target groups
The development of conventional cow's milk and milk substitute drinks in Germany How many cartons of milk do you have in your fridge? Do...
Christina Rüter
- Dec 19, 2023
- 2 min
Second-Hand: Mouldy, discarded, unattractive. Pre-loved: loved, desirable, valuable.
One idea - two emotional worlds. What could be more sustainable than repairing, refurbishing and reselling things? Pre-loved,...
Christina Rüter
- Dec 19, 2023
- 2 min
The art of finding, living and communicating a differentiating and relevant brand USP.
Do you know the impressive story of the German Food Brand FROSTA? Over 20 years ago, FROSTA CEO Felix Ahlers asked himself why his...
Our Blog
We write about our analyses, findings and experiences regarding branding, brand strategy and brand re-design in the FMCG sector.
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