Sustainable brands, indulgence and spaces
Sustainable BEER DELIGHT in Darwin: two CIRCULAR systems with the first German zero-waste beer and an experimental ECO-SPACE.
No, we weren't in Australia, but we were in beautiful Bordeaux as part of the epda (european brand & packaging design association) conference. There we visited - drinking beer - Camp Darwin, developed as a closed-loop system just like Knärzje beer.
Daniel Anthes, Sustainability Ninja and founder & owner of the super tasty beer Knärzje GmbH, introduced us, together with Max Wenzel and
D. Paul Valentiner from echd®, presented the brand case behind the beer - with a tasting, of course. 🍻
👉 Among other things, we discussed how strongly the #circleofthought influences the enjoyment of beer when making a purchase decision and how brand communication and design reflect these aspects.
👉 Absolute drinking recommendation for the beer - very tasty - the good feeling is on top!!!
Here are a few facts about Knärzje:
👉 Knärzje - pure flavour. No waste.
i.e. beer enjoyment that makes your world a little better at the same time with the first German #ZeroWaste beer, brewed with surplus bread.
👉 The name ‘Knärzje’ comes from the Hessian dialect and means the end piece of a loaf of bread, but also stands for #foodwaste.
👉 Unbelievable: 2 million tonnes of baked goods end up in the bin every year, even though they are still perfectly edible.
Cheers #Foodwaste Fight!
Have you heard of Knärzje?
How much can sustainable models influence brand purchasing decisions?
And for all visitors to Bordeaux:
be sure to grab a cafe or a beer at #CampDarwin:
👉 Experimental eco-neighbourhood on a former military site
👉 with business incubators, co-working, ecological shops, restaurants
👉 100% sustainability: functions as a living laboratory with micro gardens
👉 Cultural centre: venue for concerts and exhibitions
👉 Economic model: based on cooperation and community
Cheers to you!
And many thanks to epda (european brand & packaging design association) for the wonderful days in Bordeaux.
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#brandintegritycreator #integritydesignhamburg#brandtransformation #strategischeMarkenführung #Redesign
LinkedIn Post: 02.05.2024 by Christina Rüter
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