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2 brands show how it can or cannot be done. PRICE REDUCTION and SUSTAINABILITY OPTIMIZATION versus SHRINKFLATION: 2 brands show how it...

Pros and Cons for political engagement of brands. Times are polarising, right-wing movements are influencing our world. In Germany, we...

The development of conventional cow's milk and milk substitute drinks in Germany How many cartons of milk do you have in your fridge? Do...

Real versus perceived sustainability in packaging design. Most consumers make SIMPLE assumptions*: Often, the sustainability assessment...

One idea - two emotional worlds. What could be more sustainable than repairing, refurbishing and reselling things? Pre-loved,...

Do you know the impressive story of the German Food Brand FROSTA? Over 20 years ago, FROSTA CEO Felix Ahlers asked himself why his...

Let's look at the success factors leading to a strong emotional brand. Many marketing heads are watching - somewhat enviously - Oatly and...

Surprising insights and brand conclusions for the German market. The rise of meat alternatives: A look at the change in our food industry...

Lessons learnt for the design relaunch of established brands If the "brand owner" no longer likes his own brand... or finds the target...

A painful topic for agencies, a relevant topic for clients. When is a pitch a win-win situation and conducted with mutual respect? We...

How we can use and live with artificial intelligence as an agency I was once told: you don't talk to competitors - especially not about...