Question 1

What makes good packaging design?

Accepted Answer

Good packaging design combines brand strategy, functionality and creativity. It ensures that a product is quickly noticed and understood at the point of sale, communicates the relevant product benefits and translates the brand positioning into a distinctive and recognisable visual language. As first impressions matter, a clear information hierarchy, strong distinctive brand assets and impactful design are essential for turning attention into purchase interest. Successful packaging design therefore does more than look good: it strengthens the brand and supports the purchase decision.

Question 2

When is it time for a packaging redesign?

Accepted Answer

A packaging redesign makes sense when a brand’s positioning has changed, new target audiences need to be reached, the competitive environment has evolved, the product range lacks clarity or the packaging no longer generates sufficient attention at the point of sale. A change in sales channel – for example from D2C to retail or vice versa – can also be a reason to reassess the packaging.A redesign does not necessarily mean starting from scratch. Depending on the strength of existing brand assets, an evolutionary approach may be more effective than a radical change. The aim is to preserve recognition while increasing relevance, distinctiveness and impact.

Question 3

What does a packaging design project involve?

Accepted Answer

Every packaging design project starts with understanding the brand, target audience, competitive environment and category. Based on the client brief and our analysis, we define the strategic guardrails before developing different creative design directions.Where appropriate, concepts can be validated through qualitative or quantitative consumer research. We then refine the selected route and develop a consistent design system for the entire product range. Our support can extend all the way to final artwork and production – and, if required, to launch activation including POS materials, communication and campaign

Question 4

How much does professional packaging design cost?

Accepted Answer

The cost of professional packaging design depends on the scope of the project. Optimising a single pack requires a different level of work than developing or relaunching an entire brand, including positioning, naming, logo design, packaging design and portfolio architecture.The number of SKUs and the need for strategic development, illustration, photography, rendering, final artwork or print management also influence the budget. We therefore scope and quote each project individually.

Question 5

How much can established packaging change in a redesign?

Accepted Answer

That depends on the strength and recognition of the existing design. Colours, logos, typography, shapes and other visual elements can become distinctive brand assets that consumers associate strongly with a brand.Before redesigning established packaging, we therefore analyse which assets should be retained, strengthened or changed. The right solution may range from a careful evolution to a clearly visible new direction. The goal is not maximum change, but the right amount of change to strengthen the brand.

Packaging design that strengthens brands

Great packaging design doesn’t start with design

What we offer

BRAND STRATEGY

BRAND DESIGN

ACTIVATION

Why Integrity Design?

What makes good packaging design?

When is it time for a packaging redesign?

What does a packaging design project involve?

How much does professional packaging design cost?

How much can established packaging change in a redesign?

Frequently asked questions

Your Packaging can do more

Planning a redesign, launching an innovation or wondering how much potential your current packaging has? Let’s talk.