Christina Rüter

The new Eco-Score on Pack

Help or confusion for the consumer? The new ECO-Score + the NUTRI-Score: ambiguous dilemma or useful transparency? Valora Group is now...

Christina Rüter

Second-Hand: Mouldy, discarded, unattractive. Pre-loved: loved, desirable, valuable.

One idea - two emotional worlds. What could be more sustainable than repairing, refurbishing and reselling things? Pre-loved,...

Our Blog

We write about our analyses, findings and experiences regarding branding, brand strategy and brand re-design in the FMCG sector.