top of page
Packaging design with transparent shrinkflation communication
Courage or deception? Shrinkflation with a difference: Dr. Oetker transparently communicates the reduced content on the packaging design.
Katja Wagner
May 271 min read
The psychology of packaging design
The psychology of packaging design: packaging shape, images, and text influence brand perception
Katja Wagner
May 181 min read
The psychology of packaging design
Die Farbpsychologie ist ein wichtiges Werkzeug im Verpackungsdesign. Farben beeinflussen Emotionen und steuern Entscheidungen. Konkrete Learnings für das Food-Packaging.
Katja Wagner
Apr 272 min read
Back from the future? When the old packaging design is too modern.
Bahlsen's new design shows that packaging design must appeal to the target group, not the designers
Katja Wagner
Apr 62 min read
The art of finding, living and communicating a differentiating and relevant brand USP.
Do you know the impressive story of the German Food Brand FROSTA? Over 20 years ago, FROSTA CEO Felix Ahlers asked himself why his...
Christina Rüter
Dec 19, 20232 min read
Our Blog
We write about our analyses, findings and experiences regarding branding, brand strategy and brand re-design in the FMCG sector.
bottom of page