Our Blog 

The design relaunch of Beyond Meat shows how plant-based nutrition is evolving in packaging design: away from “free from” and toward strong branding, a focus on enjoyment, and a clear information hierarchy. A larger logo, fresher color scheme, and appetizing product images ensure greater visibility and better orientation on the shelf. A successful repositioning—with minor points of discussion regarding brand legibility.

The new foodloose nut bar redesign is a strong example of how thoughtful packaging design can enhance on-shelf navigation. A clearer focus on the flavor name, an appetizing product image instead of a window, stronger USPs, and more emotional appeal create a modern, engaging look. A successful relaunch — and a compelling case of strategic packaging design grounded in shopper psychology.

LAP Coffee polarizes – but from a branding and packaging design perspective, there’s a lot to learn: clear positioning, consistent CI, and modern design.

The new Iglo redesign delivers a modern packaging design with clear benefits – but loses some of the emotion and uniqueness that once set it apart.

More sustainability thanks to hybrid meat? Why Albert Heijn's latest market launch is so promising

The current redesign of the Volvic Juicy range is a good example of the balancing act between the promise of enjoyment and transparency.

Courage or deception? Shrinkflation with a difference: Dr. Oetker transparently communicates the reduced content on the packaging design.

The psychology of packaging design: packaging shape, images, and text influence brand perception

Die Farbpsychologie ist ein wichtiges Werkzeug im Verpackungsdesign. Farben beeinflussen Emotionen und steuern Entscheidungen. Konkrete Learnings für das Food-Packaging.

Bahlsen's new design shows that packaging design must appeal to the target group, not the designers

Do you know the impressive story of the German Food Brand FROSTA? Over 20 years ago, FROSTA CEO Felix Ahlers asked himself why his...