Strategy & design
for strong brands with integrity.
Discover and strengthen the best of your brand
4 strategic modules for your brand
Good design is not created in a vacuum. It is based on a clear strategy. A sound brand strategy defines the brand essence, appeals to the right target group and strengthens the positioning.
Our expertise combines brand strategy and creative design to develop solutions that authentically convey your brand identity. Because only the interplay of strategy and design creates unique, successful brands.
We offer four strategy modules that can be individually tailored to your needs:
Module 1: Design Check-Up
Analysis & optimization of your design
You already have a logo or a design, but are not yet 100 % satisfied? Are you planning to expand to new channels or would you like to improve the packaging design?
In our 4-hour design check-up, we analyze your brand and uncover potential for optimization. We look at aspects such as visual direction, message hierarchy and the strategic strengthening of your design.
These modules can of course be customised to your individual brand challenge. We have various additional interactive tools at our fingertips that we can incorporate into such a creative process.
Please get in touch with me, I look forward to your interest and will be happy to discuss further details with you.
Katja Wagner, Brand & Design Strategist
Module 2: Brand Strategy
Defining the core of your brand
Do you want to develop a new brand or position your existing brand more clearly?
Clear brand positioning is crucial for the success of brands.
We define (together) the identity of your brand, for example:
Who is your brand and what does it stand for?
What makes it unique?
Who is the target group?
What verbal and visual identity supports the positioning?
Module 3: Emotional Design & Storytelling
Strengthen the emotional impact of your brand
Do you want to charge your brand with emotion and stand out from the competition? We'll show you how neuromarketing and best practices can be used to create strong emotional connections.
Special format: Storytelling for sustainable brands
The balancing act between sustainability and credibility versus emotionality and performance is particularly challenging for sustainability-oriented brands. We work with you to develop a credible and differentiating narrative that strengthens design and communication.
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