Ritter Sport: Unwrapping Christmas Joy
services
client
Year
Creative development of Ritter Sport’s Christmas product range and a new festive packaging design that combines emotional appeal, premium quality and strong brand recognition.
Branding | Logo-Design | Packaging Design | Display Design
Ritter Sport
2026
From Product Innovation to Packaging Design
Together with Ritter Sport and FACTS + STORIES, we reimagined the brand’s Christmas product range – from innovation workshops and the development of new product formats to exploring different creative design directions and storytelling concepts.
Our goal was to create a premium, emotionally engaging Christmas packaging design that celebrates the joy of gifting while staying unmistakably true to the Ritter Sport brand.
A Modern Take on Traditional Christmas Design
Gold sets the tone for a premium look and feel, while classic Christmas colours such as red and green bring festive warmth. Carefully crafted illustrations of Christmas trees, nutcrackers, ornaments and gifts give traditional holiday motifs a fresh, contemporary twist.
The iconic Ritter Sport logo remains a central brand asset, seamlessly integrated into the new visual identity through elegant gold lettering.
One Cohesive Design Across the Entire Christmas Range
From Advent calendars, chocolate figures and gift boxes to chocolate balls, mini chocolate bars and retail displays: We developed the packaging design for Ritter Sport’s entire Christmas collection.
The key challenge was to create a consistent and distinctive design language across a wide variety of products, packaging shapes and formats.
Our work went far beyond front-of-pack design. We designed every packaging surface, including backs and interiors, and supported the production process across different packaging materials and printing techniques.
Ready for Christmas!
Premium finishes, including metallic gold effects, embossing and selective hot foil stamping, enhance the collection’s gift appeal. These sophisticated details also required particular attention to design execution and print production.
The result: A distinctive and cohesive festive packaging world that brings together a diverse range of products, puts the joy of gifting centre stage and makes Ritter Sport instantly recognisable – even beyond its iconic square chocolate bar format.
