Logo Design, Branding, Packaging Design, 3D Visuals
Design development for a new printing technology that enables high-quality and emotional design worlds for FMCG brands.
Visual design for a print innovation
How can you visually stage a printing innovation that is invisible?
By cutting out the visual elements, a high-quality “no-label look” is presented. For the FMCG segments Fragrance, Food and Beverage, we staged segment-specific ingredients in a modern and emotional way.
The inner oval label features the name and logo of the new printing process, anchoring the technology with the design. Modern emotionality, strongly contrasting picture elements and self-confident branding show that the new printing technology delivers high-quality and technically precise results.
A new dimension of label printing
The new EZ logo
The name of the new technology "easy deco" was abbreviated to ez-deco and designed as a logo. The oval label holds the new brand from Peyer in a classic form, but in a modern interpretation. The illustrative elements surround the logo and tell the story of the product.