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Logo design, branding, packaging design, 3D visuals


Peyer AG



Design development for a new printing technology that enables high-quality and emotional design worlds for FMCG brands.

Visual creation for a printing innovation

How can an innovative printing technology that is invisible be visually presented?

By exposing the visual elements, a high-quality "no-label look" is presented. For the FMCG segments fragrance, food and beverage we have staged segment-specific ingredients in a modern and emotional way.

The inner oval label shows the name and logo of the new printing process, anchoring the technology with the designs. Modern emotionality, strongly contrasting image elements and confident branding show that the new printing technology delivers premium and technically precise results

A new dimension in label printing

The new ez-deco logo

The name of the new technology "easy deco" was shortened to ez-deco and designed as a logo. The oval label holds the new brand from Peyer in a classic form but in a modern interpretation. Illustrative elements surround the logo and tell the story of the product.

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