Customers
Beiersdorf, Dermasence, Wholey, and others
Year
2020 - 2021
Services
Design Sprints for specific brand themes
A design sprint is a time-limited five-phase process that uses design thinking to reduce risk in launching a new product to market.
Fast, efficient and interactive: we lead, control and accompany this creative process on a project-specific and customized way.
Design Sprint
The starting point is a very clear question for the challenge to be solved. Which problem, with which target group, and which success factors should be solved? Then follows the search for data on the question: how has the problem developed, what existing hurdles, attempted solutions, stakeholders, expert statements are there?
In the creative ideation phase, interdisciplinary work is done in order to generate ideas and possible solutions. The most promising ideas are designed as a prototype and tested directly with the relevant consumers. The test results are the basis for further fine-tuning.
The design sprint enables a clear focus on the idea with the greatest potential in the market.
A testing method that supports the Design Sprint
The Validation Driven Design approach shows how to quickly test the ideas in a real environment. We develop digital formats that we test online with real consumers for response.
Our joint venture with DeepMedia Technologies allows efficient and fast media control of the various formats and advertising media. This gives us real feedback from the user / customer, rather than a studio situation that many market research tools entail.
Sprint Experiences
We have carried out these processes short and long, small and large, digitally and in presence. The results are integrative ideas, customer-centric thinking, real innovations, motivated customers and an attitude that we stand for.
Interested in this approach? Feel free to talk to us: christina@integrity-design.de
