Christina Rüter

Jun 242 min read

Oatly's redesign

How far can a brand go? When relaunching, there is always discussion about how much the brand should, must and may be changed. A field of...

Christina Rüter

Jun 52 min read

Revival of a traditional brand

Golden Toasts modernises its brand identity and communication ‘Na na na na na na na - Golden Toast tastes good for everyone’ 🎶 The No. 1...

Christina Rüter

May 302 min read

Modernisation by Ratsherrn

Which brand codes characterise the Ratsherrn identity? Ratsherrn modernisation - at any price? The new #Brand identity of Ratsherrn...

Christina Rüter

May 62 min read

Re-design to strengthen or weaken brands

When brands start a revolution in design Brand poker game: all or nothing? Clever and successful brand development is difficult and...

Christina Rüter

Dec 19, 20232 min read

Second-Hand: Mouldy, discarded, unattractive. Pre-loved: loved, desirable, valuable.

One idea - two emotional worlds. What could be more sustainable than repairing, refurbishing and reselling things? Pre-loved,...

Our Blog

We write about our analyses, findings and experiences regarding branding, brand strategy and brand re-design in the FMCG sector.