Local organic products create ecological value and support the region. The origin from Northern Germany is already communicated by the German wording and branding: DAT GODE is set in a high-contrast "stamp print" look. "Das Gute hinterm Deich" not only tells the story of the origin and production, but also stands for the high quality standards of the organic crisps.

The lovingly drawn illustrations communicate the natural ingredients and organic cultivation. The paper bag look also underlines the organic positioning of the products. The differentiation of the varieties is achieved through impactful strong colours and the dark frame at the top and bottom achieves a visual grounding.

Crisps from the old country

Holistic brand communication

The entire communication of the crisps range is based on the design principle of the packaging. The impression of naturalness is created by the paper background and the beauty of the old country is portraited by the calming impressions of the landscape. Nature, tranquillity, space and animals tell the visual story of the organic farm that grows and produces the vegetables and fruit for the crisps. The emotional script "organic quality" underlines the manual work and the loving care in cultivation and production.

A natural, contemporary packaging design for a brand with a clear value proposition: organic, delicious, loving and regional from Northern German agriculture.