Corporate design relaunch: brand strategy made visible
REALLY GOOD. REALLY HAPPY. Designing a look that is modern, authentic and brand-defining.
Services
Logo design | Corporate branding | CI guidelines | Print data
Client
Hosta
Year
2025
Emotional brand message
In order to make the internal transformation of the long-established company HOSTA visible to the outside world, we developed a holistic corporate design relaunch in addition to the design relaunch of products such as Mr. Tom and Amor di Pane. The aim was to translate the new brand strategy into visual terms.
The first step was to revamp the company logo. It remains clearly recognisable, but the outline has been removed. The central brand colour red now appears more striking and strengthens HOSTA's visual identity.
The logo is complemented by the new subline ECHT GUT. ECHT GLÜCKLICH. (REALLY GOOD. REALLY HAPPY.) – a claim that conveys both HOSTA's attitude and the enjoyment of its products.
Advanced design elements
To ensure a consistent brand experience across all touchpoints, we:
• developed a flexible colour concept with complementary primary colours,
• defined a clear, brand-typical visual language,
• selected appropriate typographies, and
• applied the design to key communication tools such as PowerPoint masters, stationery, and advertising materials.
A comprehensive yet easy-to-understand design manual ensures that the corporate design is applied consistently over the long term.
