Brand Relaunch for “AMOR DI PANE”
For the market launch of the Italian brand “AMOR DI PANE” in Germany, the aim was to create a premium quality look and feel with an authentic Italian character. The aim was to successfully distribute the products nationally.
Services
Client
Year
Branding | Logo Design | Packaging |
2-D design | 3-D design | Trade fair equipment
Hosta
2024
A modern take on the art of Italian bread
AMOR DI PANE stands for the Italian love of bread, quality enjoyment and Italian joie de vivre. From evolution to revolution, we explored various design approaches and validated them in market research. The result: a modern, self-confident brand presentation with a high level of recognition.
The logo has been carefully modernized and now takes center stage - in white on intense, bold colors. The Italian heritage is visually anchored by a high-quality seal, characteristic typography and Italian colors in the window.
Enjoy the variety of Italian flavors
Powerful, deeply saturated colors give the brand a high-quality appearance, ensure clear differentiation between varieties and create a strong presence at the POS.
The friendly arch of the typography in the lower area conveys a warm and appealing look and reflects the emotional joie de vivre from Italy.
The Tarallini range consists of the core varieties (with white Tarallini typography) and the exclusive varieties (with golden Tarallini typography).
