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Packaging Design, Visual Design


Green Grizzly GmbH



An agile design creation for the young breakfast brand from Berlin.

Lifestyle, fun, taste appeal and stand out as overall design goals.

Good Morening Wholey

A young, dynamic food brand that is developing its brand and range quickly, interactively and with a GEN Z orientation. Close to the client and integrated in the organisation, we developed the new packaging design for the Smoothy Bowls with the wholey heads.

The design is colourful to be fun and create impact on shelf. The food presentation is delicious and enjoyable. The visual framework gives structure and identity to the brand communication, yet allows playful freedom for the different products and motifs.

An agile design process

Wholey branding

The logo sits large and confidently for the brand in the upper centre. Here, too, the frame provides orientation and recognition. Fresh, contrasting and delicious colours nourish the lifestyle positioning and the fun aspect of the young brand.  Appealing, tasty food visuals and impactful motifs reflect emotionality and lifestyle appeal.

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