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A collective that respects people that have bold, authentic statements to make. People that stand up for what they believe in. This is a community that honors craftsmanship and strives to do better. As creatives and innovators, we came together to craft each of our products from scratch. We put everything into this. Our inspiration. Our knowledge. Our Passion.

The main element of the design language is the expression of the statements through typography and its play with it. Staging the essence in a modern way: black and white as main colors with bold and strong typography play. The creative process was a real collaboration with the barber influencers, the client and the wish to create something outstanding for this industry.

Rewriting the standards of grooming

STMNT is a unique brand with purpose. A modern barbering brand that shakes things up and makes a statement. Barbering, grooming, hairdressing... whatever you call it, the industry has exploded with creativity and it’s here to stay.


Today’s grooming goes beyond maintenance’ or three different pomades. Getting your hair ‘done’ is the done thing. Looking good is your prerogative. It’s about living your life and having the choice to be who you want to be, from one day to the next.

STMNT Grooming Goods

Branding, Logo-Design, Moodboards, 2D-Design


Henkel, Schwarzkopf Professional




Fueled by the knowledge and artistry from leading barbers, STMNT is a unique brand that goes beyond the product, this is a brand with purpose.

STMNT Grooming

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