Ren means pure, clean, bright and radiant. The focus on the pure and essential is the basic idea and value of the range. The organic niche cosmetics brand uses the active power of seaweed. Algae are extremely rich in nutrients and minerals and algae is also sustainable: it is one of the fastest growing organisms on earth.
The design codes are accordingly minimal and purely staged. White and black as colour codes reflect the scientific positioning of the brand and the purity of the formulation. The algae as ingredient is integrated in a reduced and playful way on the packaging, turning the design into a modern beauty product that expresses high quality and purity.
The cosmetic power of seaweed.
A consistent brand identity
Minimalism in the design language runs through the entire brand communication. Reduced, high quality and noble, the main theme algae is added to the product staging to visually represent the brand story. The Nordic codes of the design language radiate sovereignty and competence.
Sustainability means Less is More.
We optimised the pack items in order to maximise reduction of material, support recyclability, and minimise the environmental impact of each element.
Concept, Branding, Logo-Design, Moodboards, 2D-Design
Ren Swedish Skincare
Minimal Nordic design for a swedish skincare brand.