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Boosting the immune system is becoming a central key to health and disease control. The market for nutritional supplements continues to grow. Different target groups have different needs and motives why they consume nutritional supplements. Accordingly, brands function with different concepts and codes.

Ancient Health underpins its effectiveness and expertise in nutritional supplements with strong pharmacy codes: Brown pharmacy bottles, typography as the main design element, reduced and clearly structured design architecture. The logo signet visually represents the reference to natural medicine and the active ingredients.

Traditional pharmacy codes

Ancient Health Logo

The logo takes up the circle as a design element and thus visualises holism. The serif typography signals accessibility and warmth and creates a visual contrast to the straightness of the product design. The inner logo graphic is inspired by traditional healing symbols and emphasises the effectiveness of nature.

Gen Z Design Codes

The young food supplement brand SO GOOD! communicates the health aspect directly through its name. Its modern, clear typography makes the brand a statement. The packaging design is characterised by unique illustrations.

The ingredients are graphically illustrated in a modern way and visually show the components of the product in a strong and memorable way. The white, pharmaceutical background acts as a competent stage to calm the illustrations. This creates an impactful Gen Z design language.

Concept, Branding, Logo-Design,

Moodboards, 2D-Design


Ancient Health




Pharmaceutically competent natural health brand or modern Gen Z brand: different design codes for different brand positioning.

Brand design for food supplements

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