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A collective that respects people that have bold, authentic statements to make. People who stand for what they believe in. A community that respects craftsmanship and strives to do better. As creatives and innovators, we came together to co-create a new brand and we invested everything into this: our inspiration. Our knowledge. Our passion.

The main element of the design language is the typography staging the statements and the play with words. Staging the essence in a modern way: black and white as core colours with bold and strong typography play. The creative process was a true collaboration with the barber influencers, the client and the desire to create something outstanding for this industry.

Rewriting the standards of grooming

STMNT is a unique brand with a purpose. A modern barber brand that redefines things and makes a statement. Barbering, grooming, hairdressing... whatever you call it, the industry has exploded with creativity and it's here to stay.  


Today’s grooming goes beyond ‘maintenance’ or three different pomades. Getting your hair ‘done’ is the done thing. Looking good is your prerogative.  It's about living your life and having the choice to be who you want to be, from one day to the next.

STMNT Grooming Goods

Branding, Logo Design, Mood Boards, 2D Design


Henkel, Schwarzkopf Professional




Fueled by the knowledge and artistry from leading barbers, STMNT is a unique brand that goes beyond the product, this is a brand with purpose.

STMNT Grooming

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