Brand design for nutritional supplements
Pharmaceutically competent nature health brand or modern Gen Z brand: different design codes for different brand positioning.
Services
Concept, Branding, Logo Design,
Mood boards, 2D Design
Client
Ancient Health
Year
2020
Traditional pharmacy codes
Boosting the immune system is becoming a central key to health and disease control. The market for nutritional supplements continues to grow. Different target groups have different needs and motives for consuming nutritional supplements. Accordingly, brands function with different concepts and codes.
Ancient Health demonstrates its effectiveness and expertise in nutritional supplements through high-performance pharmacy codes: brown pharmacy bottles, typography as the main design element, reduced and clearly structured design architecture. The logo signet visually represents the reference to naturopathy and the active ingredients.
Ancient Health logo
The logo takes up the circle as a design element and thus visualizes a holistic approach. The serif typography signals accessibility and warmth and creates a visual contrast to the linearity of the product design. The inner logo graphic is inspired by traditional healing symbols and emphasizes the effectiveness of nature.
Gen Z lifestyle codes
The young food supplement brand SO GOOD! communicates the health aspect directly through its name. Its modern, clear typography turns the brand into a statement. The packaging design is characterized by the unique illustrations.
Here are the ingredients graphically illustrated in a modern way and show the components in a visually strong and memorable way. The white, pharmaceutical background acts as a competent stage to calm the illustrations. This creates a high-impact Gen Z design language.
