Recycling means: using the used packaging for a new product.
If the packaging is not optimally developed, it can only be burned.
We consider the influencing criteria in the design process and thus improve the recyclability of the packaging and thus save natural resources. But we also think in terms of communication and stories that connect sustainability with the brand.
Holistic design development
4 aspects to recycling optimization
1: Labels
We recommend labels that cover no more than 40% of the bottle surface.
Label material and size have a significant impact on the recyclability of the packaging.
2: Color
White is the new "green" color. Even colorless packaging increases recyclability and supports the plastic cycle. The gray veil of recycled plastic becomes a green brand message.
3: Shape
The shape of the packaging influences product and packaging waste:
e.g. hard corners and shoulders generate up to 20% more product waste than soft curves.
4: Decoration
Refining of outer packaging and coatings influence the recycling of the packaging.
Metallic finishes or foils < 30% of the surface area.
Strategic questions for sustainable Marketing and Design
Sustainable design makes a positive contribution to society and the environment. That means taking responsibility for ecological, economic and social resources.
1: Naming, branding, stories
Can the brand fulfill a green mission or positioning from its core? How can production waste be used for new products that taste and work? How can the consumer be motivated to reuse, refill or use the products differently?
2: Communication and Clarity
Icons about sustainability should be simple, intuitive, relevant and useful. The specific placement and expression then lead to a meaningful and goal-oriented message and to transparency.
3: Change behavior & Attitudes
The consumer often does not know what to recycle and how. For example, the instructions for separating paper and plastic on the packaging can be explained using intuitive symbols or visuals. At the same time, the brand expresses a clear commitment.
4: E-commerce Optimization
Optimize the outer packaging for e-commerce logistics at the same time. How do you intelligently create secondary packaging that is safe, stable, logistically optimized and celebrates the brand?
Sustainability is an extremely complex topic. The exchange and cooperation with experts is essential.
Services
Material design research, packaging minimization, collaboration with sustainability experts
Year
2021
Packaging with minimal resources and sustainable materials are relevant for purchasing decisions today. We develop sustainable packaging designs for our future and a better tomorrow.
Sustainability in Design
