Evolving a Successful Packaging Design
Packaging Redesign for dais Period Underwear
Services
Brand Strategy | Logo | Packaging Design | Print data
Client
dais
Year
2025
The Challenge of Successful Packaging Design
From the very beginning, dais helped shape the period underwear category with a distinctive and bold visual identity. Pastel colors, playful illustrations, and unique color combinations attracted attention and quickly became a recognizable category code.
As the brand grew, however, so did the competition. More and more brands adopted similar color palettes and design styles. At the same time, the growing product range made shelf navigation increasingly difficult. The wide variety of packaging colors reduced brand recognition and diluted the visual impact of the dais brand.
The Brief
As the original design elements were no longer creating meaningful differentiation, the packaging design needed a strategic evolution. The goal of the relaunch was to increase shelf visibility, improve navigation, and strengthen the brand's distinctiveness.
At the same time, the redesign had to preserve the strong recognition the brand had already built. In addition, new product segments such as Night required a scalable visual system that could support future range extensions.
Our Solution
We streamlined the previously diverse color palette into a more consistent packaging design system. Instead of relying on multiple individual colors, we introduced a clearly defined brand block that creates stronger visual impact, improved shelf blocking, and greater stand-out at the point of sale.
Higher contrast levels, a more prominent logo, and a clearer information hierarchy make the brand easier to understand at first glance.
Product presentation became another key focus of the packaging redesign. The premium underwear is now featured more prominently, helping consumers quickly identify different product variants while reinforcing product quality.
The Seamless range received its own distinctive color coding, creating the foundation for future line extensions, including the Night packaging concept developed by our team. At the same time, the positive, approachable personality of the dais brand remains intact
The Result
A successful transition from start-up brand to mature category leader.
The packaging relaunch delivers stronger shelf impact, improved brand recognition, and a more confident brand presence—without losing the warmth, positivity, and accessibility that make dais unique.
Because in fast-growing categories, one thing is certain:
What differentiates a brand today may become the category standard tomorrow. Successful packaging design must continuously evolve to stay relevant.
