The Gläserne Molkerei's Kesselmeister cheese
From copper kettle to brand ambassador: the Kesselmeister gives the Gläsernen Molkerei cheese range a distinctive brand identity.
Services
Client
Year
Brand Strategy, Naming, 2D Design, Artworks + PrintData, Communication world, Exhibition Design
Die Gläserne Molkerei
2023
Craftsmanship, organic quality and passion: the Kesselmeister as brand ambassador
In the Gläsernen Molkerei the organic cheese is still traditionally made in a copper kettle. It therefore seemed logical to give the cheese range an identity that is closely linked to the kettle, the master craftsman and his skills: the Kesselmeister.
He presents craftsmanship, the highest quality standards and a mindful attitude towards animal welfare and organic quality. In addition, the Kesselmeister also embodies the passion and dedication that goes into every piece of cheese and that marks the Gläserne Molkerei.
A holistic 360 ° design development: from the idea to the exhibition stand
The design for the cheese range is embedded in a colourful and lively design world. To underline the organic positioning and the craftsmanship, the Kesselmeister stands on a natural paper background. The organic world of the Gläserne Molkerei is integrated via the landscape illustration in the rapport.
The seal in copper tone additionally points out the overfulfilment of the organic standard and animal welfare. Three different colours create contrast, zeitgeist and liveliness for the brand image. The language of communication is human, open, competent and lovingly attentive.
