Christina Rüter

Jun 242 min read

Oatly's redesign

How far can a brand go? When relaunching, there is always discussion about how much the brand should, must and may be changed. A field of...

Christina Rüter

Jan 302 min read

Price changes in times of inflation

2 brands show how it can or cannot be done. PRICE REDUCTION and SUSTAINABILITY OPTIMIZATION versus SHRINKFLATION: 2 brands show how it...

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We write about our analyses, findings and experiences regarding branding, brand strategy and brand re-design in the FMCG sector.