Christina Rüter

Jun 52 min read

Revival of a traditional brand

Golden Toasts modernises its brand identity and communication ‘Na na na na na na na - Golden Toast tastes good for everyone’ 🎶 The No. 1...

Christina Rüter

May 302 min read

Modernisation by Ratsherrn

Which brand codes characterise the Ratsherrn identity? Ratsherrn modernisation - at any price? The new #Brand identity of Ratsherrn...

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We write about our analyses, findings and experiences regarding branding, brand strategy and brand re-design in the FMCG sector.