Oatly's redesign
How far can a brand go? When relaunching, there is always discussion about how much the brand should, must and may be changed. A field of...
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Christina Rüter
- Jun 11
- 2 min
The new Eco-Score on Pack
Help or confusion for the consumer? The new ECO-Score + the NUTRI-Score: ambiguous dilemma or useful transparency? Valora Group is now...
Christina Rüter
- Jun 6
- 2 min
Revival of a traditional brand
Golden Toasts modernises its brand identity and communication ‘Na na na na na na na - Golden Toast tastes good for everyone’ 🎶 The No. 1...
Christina Rüter
- May 31
- 2 min
Modernisation by Ratsherrn
Which brand codes characterise the Ratsherrn identity? Ratsherrn modernisation - at any price? The new #Brand identity of Ratsherrn...
Christina Rüter
- May 22
- 2 min
Pleasure, focus and uniqueness
How alpro strengthens its brand Iconic zoom on flavour as a brand win! 3 convincing aspects behind this Alpro redesign: 👉 (Visual)...
Christina Rüter
- May 7
- 2 min
Re-design to strengthen or weaken brands
When brands start a revolution in design Brand poker game: all or nothing? Clever and successful brand development is difficult and...
Christina Rüter
- May 3
- 2 min
Sustainable systems
Sustainable brands, indulgence and spaces Sustainable BEER DELIGHT in Darwin: two CIRCULAR systems with the first German zero-waste beer...
Christina Rüter
- Apr 30
- 2 min
Team - & Creative - Building
How the Marshmallow Challenge works and inspires What does the Marshmallow Challenge actually do? A team-building game that promotes...
Christina Rüter
- Apr 25
- 2 min
OATLY's success brand strategy
The power of a clear brand core with consequent branding The OATLY case: how sustainable brand strength is developed from a clear core...
Christina Rüter
- Apr 19
- 2 min
The role of packaging design today
Co-creation publication from a research and design agency perspective Pack DESIGN THINKING: the role of packaging, re-design,...
Christina Rüter
- Apr 4
- 2 min
Premium Bakery Brand with Lifestyle
Storytelling of slow snails and bread dough How do you create a premium movement in a traditional market? ZEIT FÜR BROT as a driver....
Christina Rüter
- Mar 22
- 2 min
How strict or flexible should a branding system be today?
Oatly plays with its brand elements and rules without breaking them. What is needed today: a strict flexible Branding System? 👉 Oatly's...
Christina Rüter
- Mar 14
- 2 min
The new Design of Radeberger Pilsener
The successful modernisation of a traditional brand Here's to a REDESIGN-DES BIER with Radeberger Pilsner: the modernisation of a...
Christina Rüter
- Jan 16
- 2 min
"Milk" brands and its target groups
The development of conventional cow's milk and milk substitute drinks in Germany How many cartons of milk do you have in your fridge? Do...
Christina Rüter
- Dec 19, 2023
- 2 min
Second-Hand: Mouldy, discarded, unattractive. Pre-loved: loved, desirable, valuable.
One idea - two emotional worlds. What could be more sustainable than repairing, refurbishing and reselling things? Pre-loved,...
Christina Rüter
- Dec 19, 2023
- 2 min
The art of finding, living and communicating a differentiating and relevant brand USP.
Do you know the impressive story of the German Food Brand FROSTA? Over 20 years ago, FROSTA CEO Felix Ahlers asked himself why his...
Integrity Design Blog Content Management
- Nov 10, 2023
- 2 min
Bahlsen's Re-Design: A revolution that loses its target group
Lessons learnt for the design relaunch of established brands If the "brand owner" no longer likes his own brand... or finds the target...
Christina Rüter
- Nov 3, 2023
- 2 min
Pitches: No or Yes?
A painful topic for agencies, a relevant topic for clients. When is a pitch a win-win situation and conducted with mutual respect? We...
Our Blog
We write about our analyses, findings and experiences regarding branding, brand strategy and brand re-design in the FMCG sector.
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