Verpackungsdesign ist weit mehr als nur Ästhetik – es ist eng mit Psychologie, Emotionen und der Funktionsweise unseres Gehirns verbunden.

Customer Centric Design describes the lean, agile organizational model of Integrity Design

Milka is testing paper packaging for a limited period. How can sustainable packaging be a success?

How far can a brand go? When relaunching, there is always discussion about how much the brand should, must and may be changed. A field of...

Help or confusion for the consumer? The new ECO-Score + the NUTRI-Score: ambiguous dilemma or useful transparency? Valora Group is now...

Golden Toasts modernises its brand identity and communication ‘Na na na na na na na - Golden Toast tastes good for everyone’ 🎶 The No. 1...

Which brand codes characterise the Ratsherrn identity? Ratsherrn modernisation - at any price? The new #Brand identity of Ratsherrn...

How alpro strengthens its brand Iconic zoom on flavour as a brand win! 3 convincing aspects behind this Alpro redesign: 👉 (Visual)...

When brands start a revolution in design Brand poker game: all or nothing? Clever and successful brand development is difficult and...

Sustainable brands, indulgence and spaces Sustainable BEER DELIGHT in Darwin: two CIRCULAR systems with the first German zero-waste beer...

How the Marshmallow Challenge works and inspires What does the Marshmallow Challenge actually do? A team-building game that promotes...

The power of a clear brand core with consequent branding The OATLY case: how sustainable brand strength is developed from a clear core...

Co-creation publication from a research and design agency perspective Pack DESIGN THINKING: the role of packaging, re-design,...

Storytelling of slow snails and bread dough How do you create a premium movement in a traditional market? ZEIT FÜR BROT as a driver....

Oatly plays with its brand elements and rules without breaking them. What is needed today: a strict flexible Branding System? 👉 Oatly's...

The successful modernisation of a traditional brand Here's to a REDESIGN-DES BIER with Radeberger Pilsner: the modernisation of a...

The development of conventional cow's milk and milk substitute drinks in Germany How many cartons of milk do you have in your fridge? Do...

One idea - two emotional worlds. What could be more sustainable than repairing, refurbishing and reselling things? Pre-loved,...

Do you know the impressive story of the German Food Brand FROSTA? Over 20 years ago, FROSTA CEO Felix Ahlers asked himself why his...

Lessons learnt for the design relaunch of established brands If the "brand owner" no longer likes his own brand... or finds the target...