Christina RüterJun 52 min readRevival of a traditional brandGolden Toasts modernises its brand identity and communication ‘Na na na na na na na - Golden Toast tastes good for everyone’ 🎶 The No. 1...
Christina RüterMay 302 min readModernisation by RatsherrnWhich brand codes characterise the Ratsherrn identity? Ratsherrn modernisation - at any price? The new #Brand identity of Ratsherrn...
Christina RüterMay 62 min readRe-design to strengthen or weaken brandsWhen brands start a revolution in design Brand poker game: all or nothing? Clever and successful brand development is difficult and...